Kahja interviews Meryl Muldoon
Alcohol-free wine is one of the fastest growing markets in the beverage category, and in just over 2 years after their US launch, French Bloom is carving a niche around a new experience of elegance and inclusiveness with their trio of organic sparkling wine, even among traditional wine drinkers!
With their recently announced partnership with Moët Hennessy, French Bloom is marrying tradition and innovation through their de-alcoholization process, while maintaining the renowned prestige of French wine, and they're bringing the masses along for the ride, one glass at a time!
This week, Kahja talks with French Bloom's US Brand Director Meryl Muldoon about branding through inclusiveness in the experience of imbibing, the science of the R&D process, the power of being a female-founded brand, and how evolving societal attitudes around alcohol create a perfect opportunity for experimentation!
Use code ASTOLDBYFRENCHBLOOM for 15% off at us.frenchbloom.com through 12/31/24!
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